Youtube Alumni Series: How I got there

 We wanted to create content for our Youtube channel that would give prospective students a feel for what they can do with a degree from the School of Business. We started a series called “How I got here” which are about recent alumni telling us about their time at the School of Business, and sharing about their current job. This campaign, which was originally just for Youtube and Instagram, ended up being useful for our Preview Day and Open House events. It came especially handy once we had to pivot during COVID and host those events remote.

These three videos below were shot during the pandemic remotely. We sent the alumni equipment to film in their house, and guided them via Zoom. This creative pivot did not change the essence of the creative approach, and was very helpful in allowing us to continue to create high quality, original content during the pandemic to make our many virtual events and email campaigns to prospective students more exciting and engaging.