In 2019, as the new Digital Content and Social Media Specialist for the School of Business, I had to create the very first, formal social media strategy for the school prior to also launching a new channel for the school (Instagram). The biggest hurdle for me was educating stakeholders and fellow content creators to not repeat the same wording and posts on each channel, but instead, think of where a certain piece of content would be the most successful. Below you’ll see a summary of our content strategy, focusing on the approach to each channel.