Recruitment Content

One of the most frequently asked questions from prospective students and transfer students is how to apply to the school of business. We thought this would be a great content opportunity, and decided to create YouTube videos and Instagram Highlight videos for each. Instead of just linking the YouTube video, we wanted to optimize the Instagram Highlight video, and re-shot it specifically for Instagram.

For each video we had a member of our recruitment team paired with a student that could provide advice on the application process.

The YouTube video was promoted through email campaigns and the Instagram video was promoted on Instagram with several different posts leading up to the different deadline dates.

Transfer FAQ videos:

YouTube Version:

Freshmen Applicants: How To Apply